CIBC begins Dividend Visa Infinite campaign
CIBC has begun a new digital and social media campaign in support of its Dividend Visa Infinite card. The campaign, developed by Bolt Content, focuses on the cash-back benefits of the card when used for routine payments. It consists of online video, digital banners and social media content. Bolt Content is a division of Juniper Park TBWA.
“We want to help Canadians earn more on everyday purchases to help them achieve their goals,” said Angela Sarino, head of credit card marketing communications at CIBC. “This campaign helps bring alive the perks of the CIBC Dividend Visa Infinite card in a relatable way.”