GoDaddy continues Muggsy Bogues campaign
Toronto-based webhosting company GoDaddy Canada has begun a second phase of its ongoing marketing campaign with the Toronto Raptors basketball team. It promotes the company’s line of website building, digital marketing and electronic commerce services. The campaign features former Raptor Muggsy Bogues selling a line of mugs with motivational messages on them via a website at <http://www.araptortale.ca>. The initiative also includes a television commercial called “Book Deal,” in which Bogues describes the growth of his online book-selling business from the first phase of the campaign. Proceeds from the sales of the mugs will be donated to the MLSE Foundation.
“Through the launch of this next phase of our partnership with Muggsy Bogues, our goal is to continue to showcase how ‘Websites & Marketing’ supports small businesses and entrepreneurs with tools to engage with customers and drive results,” said Anne de Aragon, vice-president and country manager of GoDaddy Canada. “GoDaddy is here to help Canadian small business owners with customized guidance as they launch, expand and grow their business online.”