Simplii Financial conducts cash delivery campaign
By Adnews Staff
Simplii Financial has begun a new campaign promoting a recently-launched service which allows consumers to have foreign currencies delivered to their homes. The campaign, developed by Juniper Park TBWA, consists of online videos produced by the agency’s Bolt Content division. The stop-motion creative seeks to highlight the ease-of-use of the service by comparing it to food delivery. Media planning for the campaign was handled by MediaCom.
“With food delivery apps and in-app banking becoming the new normal, we drew a parallel between the ease of ordering food and the ease of Simplii's new Foreign Cash home delivery,” said Graham Lang, chief creative officer at Juniper Park TBWA. “We used real foreign currency, supplied by Simplii, which we folded and crafted by hand to represent cultural foods local to high indexing travel locations.”