Nissan continues Thrillology campaign
By Derek Winkler
Automaker Nissan Canada has begun a new campaign called “Nissan Thrillology - Operation Thrill.” This is the second campaign from the brand using as its theme an “Institute of Thrillology” introduced last summer. It was developed by Juniper Park TBWA and encourages consumers to test the capabilities of Nissan vehicles in the real world. The initial creative depicts a father and daughter parallel parking using a monitor in a Nissan Rogue. The campaign will run nationally and will include television, cinema, digital, social media and dealership advertising.
“‘Operation Thrill’ is a high-octane, energetic build on our previous ‘Thrill’ campaign, and a wonderful departure from the traditional car ad space,” said Neil Walker-Wells, executive creative director at the agency. “By hyperbolizing the everyday adventures and moments you can have thanks to Nissan technology, we’ve created a memorable world for the viewer to engage with. It’s entertainment and enjoyment that delivers a strong brand message.”