Blue Ant Media signs deal with Iris.TV
By Rob Bale
Blue Ant Media of Toronto has signed an agreement with digital content company Iris.TV via which Iris will provide contextual video advertising on Blue Ant’s range of free streaming video properties. These include Love Nature, NatureTime, HauntTV, Total Crime, Homeful, HistoryTime, Love Pets and Drag Race Universe.
“Iris.TV’s technology not only enables us to offer better value to our advertisers, but also enriches the viewing experience for audiences by serving ads that are more relevant to them,” said Jamie Schouela, president of global channels and media at Blue Ant. “As more global viewers continue to discover our free streaming channels, this is the perfect time to be integrating with Iris.TV’s cutting edge data partner ecosystem and further optimize value for our brand partners.”