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Gusto TV signs representation deal with Media Pulse

Media company Gusto TV has retained Media Pulse of Toronto as its exclusive Canadian advertising sales representative. Gusto TV operates a food-themed specialty streaming channel that offers programming in English, Spanish and Simplified Chinese. Media Pulse will handle direct advertising insertion via Internet-connected television services. Media Pulse is a subsidiary of Blue Ant Media.

“Partnering with Gusto TV opens up exciting opportunities for Media Pulse to connect brands with a diverse and hyper-engaged food-loving audience via innovative CTV ad placements,” said Deborah Gurofsky, managing director of Media Pulse. “This collaboration reinforces our commitment to being the go-to marketplace for CTV inventory, and we look forward to offering brands direct access to premium content in the food and lifestyle space.”

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