Media Pulse signs deal with Anzu
By Derek Winkler
Media Pulse, a subsidiary of Blue Ant Media, has signed an agreement with marketing technology company Anzu to offer in-video game advertising in Canada. Through the exclusive agreement, the two companies will provide a service that allows advertisers to integrate their brands into video games from companies including Ubisoft, Socialpoint and Gameloft. The in-game ads appear in locations such as billboards, bus stops and vehicles.
“Media Pulse is at the forefront of delivering high attention advertising in fast-growing mediums to advertisers, and in-game advertising is a phenomenal extension to our business,” said Deborah Gurofsky, vice-president of partnerships at Media Pulse. “Together with Anzu, Media Pulse can offer our clients the biggest inventory of in-game advertising opportunities available, covering a variety of popular titles and genres across mobile, PC, console and the metaverse. We now have the potential to reach millions of Canadians nationwide across a variety of demographic profiles.”