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Heart & Stroke Foundation hires UM

The Heart & Stroke Foundation of Canada has retained UM as its media agency. The assignment includes paid media activities that focus on increasing awareness of the charity and its Heart & Stroke Lottery in Ontario.

“Our partnership with UM is an important step in our work to continuously connect with new and existing donors, and to further advance our mission,” said Sue Valle Connop, director of marketing at Heart & Stroke. “The media expertise the entire UM team offers will be integral to this work.”

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