
National Bank hires Bob
By Derek Winkler
National Bank has retained Bob of Montreal to handle its marketing event activities in Canada. The assignment includes the bank’s institutional, philanthropic and sponsorship events. According to the agency, it won the account in a selection process.
“In Bob, we found an incredible team of collaborators who can help us share inspiring moments and meet with our different communities across Canada, whether it’s at Igloofest, the National Bank Open, Piknic Électronik, trade shows, or a host of events taking place from one end of the country to the other,” said Olivier Thibault, director of partnerships, sponsorships and brand activations at National Bank.
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