Evian conducts tennis promotion
By Rob Bale
Bottled water company Evian Canada recently conducted a promotion at the 2023 National Bank Open tennis tournament. Developed by Mint of Toronto, the initiative consisted of an installation at the venue called “Escape to the Alps” which offered mineral water to attendees in a setting designed to resemble the French Alps. The installation incorporated a mist machine with the brand’s logo projected onto it, as well as ambient sounds and a mirrored floor. Evian Canada is a division of Danone.
“We wanted this activation to help attendees escape the heat with an immersive sound bath experience that, just like Evian, transports guests to the French Alps to rejuvenate them in a natural, refreshing way,” said Ashley White, vice-president at Mint. “We worked with sound artist Luciana to curate an Evian-inspired sound bath experience that uses a mix of bowls and sounds of water running through glacial rocks to provide guests with a relaxing escape and double down on the majestic history of Evian water.”