Church's Texas Chicken conducts biscuit promotion
By Rob Bale
Fast food chain Church’s Texas Chicken recently conducted a promotion called “National Biscuit Day.” On May 14, the chain offered free biscuits with eligible purchases at its approximately 100 Canadian locations. The offer was promoted with a campaign developed by Bob’s Your Uncle consisting of national media relations, influencer activities, social media content, in-store materials and collaborations with delivery services Uber and Door Dash. The campaign will run until the end of May.
“On National Biscuit Day, Church’s Texas Chicken isn’t just celebrating, we’re owning the day,” said Robert Manuel, general manager for Canada at Church’s Texas Chicken. “With nearly 100 locations across Canada, we can offer Canadians a break from expensive grocery bills and high gas prices by giving away our signature sweet and savoury honey-butter biscuits at all of our locations in the country on May 14.”