Healthy Planet begins Game Day contest
By Derek Winkler
Healthy Planet, a retail chain specializing in health and wellness products, has begun a contest promotion called “Game Day GOAT.” The effort is timed to coincide with a sale called Healthy Days that will run from May 28 to 31. It will continue through to the end of the FIFA World Cup soccer tournament on July 19. The campaign encourages consumers to submit predictions for winning teams each game day. Daily winners will receive prizes valued at $50,000 in total. It also includes a national giveaway during which 20 winners will receive $500 travel vouchers and another 100 will win up to $500 in loyalty points.
“Canadians are paying much closer attention to value right now, especially when it comes to recurring purchases like groceries, snacks and wellness essentials,” said Muhammad Mohamedy, general manager of Healthy Planet. “Healthy Days is about helping people prepare for summer without compromising on quality or overspending.”