Vendo Media signs deal with VIOOH
By Derek Winkler
VIOOH, and out-of-home advertising company based in London, UK, has formed an agreement with Vendo Media of Toronto. Through this agreement, Vendo will provide VIOOH with programmatic access to its inventory of digital billboards. The company operates 550 displays in seven provinces, 33 of which are currently capable of programmatic buying.
“By integrating with VIOOH's platform, we're giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network,” said Sylvio Deluca, president of Vendo Media. “This partnership opens up our inventory to international buyers seeking to connect with target groups throughout their daily journey, creating real opportunities for measurable campaign impact.”