Sunwing hires Media Experts
By Rob Bale
Travel company Sunwing Vacations Group has retained Media Experts of Toronto as its Canadian media agency of record. The assignment represents a consolidation of the firm’s WestJet Group account, with includes WestJet, WestJet Vacations, Sunwing, SellOffVacations, Luxe Destination Weddings and Vacance WestJet Quebec. The account includes national paid media strategy, planning and buying.
“We’re excited to partner with Media Experts to bring a more connected, consolidated approach to our media buying and data strategy across the group,” said Stephanie Ng, vice-president of marketing at WestJet Group. “Building on the strong trust and success they have already established with the WestJet team, we’re confident this partnership will drive greater efficiency and stronger outcomes for our business.”