Endy begins WNBA campaign
By Rob Bale
Mattress company Endy has renewed its sponsorship agreement with the Women’s National Basketball Association in Canada for a second year. The brand will again be the league’s official sleep sponsor. Endy will conduct a new advertising campaign focusing on Canadian athletes and the importance of recovery time while training. The initiative will include the participation of basketball players Aaliyah Edwards, Kia Nurse and Laeticia Amihere. The campaign, which will run through the basketball season, consists of a television commercial and a series of online videos. It was produced in-house by Endy.
“At Endy, we think about sleep differently,” said Jason Cassidy, president of Endy. “It’s not time off, it’s time invested in how you show up the next day. When you look at the level of performance required in the WNBA, it’s clear that every moment counts. This partnership is about highlighting how the time you put into rest is just as important as the time you put into the game.”