Wendy’s retains Agnostic
By Derek Winkler
Fast food chain Wendy’s has retained Agnostic of Toronto as its communications agency in Canada. The company has also retained Ruder Finn as its communications agency of record for the US. The agencies pitched for the account together, winning a competitive review. The assignment includes media relations, influencer relations, campaign support and reputation management.
“For more than 50 years, Wendy’s has been bold and beloved in Canada, exactly the kind of brand we take pride in working with,” said Sarah Crabbe, president of Agnostic. “We’re energized to be the team amplifying Wendy’s voice here, telling untold stories and bringing our better thinking ethos to this legendary, fast-moving brand.”
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