Kicking Horse Coffee breaks campaign
By Derek Winkler
Kicking Horse Coffee of Invermere, BC has begun a new brand campaign to coincide with its 30th anniversary. The campaign, called “Here’s to the Hellbent,” is only the second brand initiative in its history. The campaign includes a 60-second commercial depicting events from the lives of the products consumers, including fly fishers, hikers and skateboarders. It also makes use of social media, out-of-home, digital and connected television advertising, as well as public relations. The campaign was developed by OneMethod, with social media support from Super Proper, media work by Epitaph and PR by Agnostic.
“Kicking Horse Coffee has always been for the ones who won’t do anything half-assed,” said Lori Hatcher, chief marketing officer at Kicking Horse Coffee. “‘Here's to the Hellbent’ is about recognizing our consumers who show up every day and go all in on the things that matter to them, who are just as hellbent as we are. That's always been our community.”