Subway signs promotional deal with Blue Jays
By Derek Winkler
Sandwich chain Subway Canada has signed a multi-year promotional agreement with the Toronto Blue Jays baseball team. The agreement includes in-stadium exposure at Rogers Centre, broadcast exposure, branding at Bluejays.com, social media content, in-restaurant materials and contests.
“Toronto Blue Jays fans and Subway guests share a passion for staying active and enjoying great food on the go,” said Courtney Hindorff, managing director of Subway Canada. “With our coast-to-coast restaurant network, we’re excited to connect with fans nationwide and become a part of their game-day experience with friends and family.”
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