Subway promotes Power Bowls
By Rob Bale
Fast food chain Subway Canada has begun a national campaign in support of a new menu iem called Power Bowls. The effort focuses on the nutritional value of the bowls and features fitness personalities Hal Johnson and Joanne McLeod. It consists of social media content and public relations aimed primarily at consumers in their teens and twenties.
“Canadians are looking for simple, satisfying ways to meet their nutrition goals without compromising on taste,” said Samara Foisy, director of menu strategy and innovation at Subway. “Power Bowls are rooted in real wellness, not trends. They’re built with high-quality protein, crisp veggies, and bold flavours, making it easier than ever to eat well on the go.”
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