SimplyProtein rebrands
By Derek Winkler
Wellness Natural recently debuted new branding for its SimplyProtein snack food brand. Developed by Round of Toronto, the new material consists of an updated visual identity, logo and packaging design for five product lines. According to the company, the new branding is intended to help the products better compete in the healthy snack category against larger, more established brands.
“We partnered with Round to lead the rebrand of SimplyProtein, and they delivered far beyond our expectations,” said Michael Lines, chairman and CEO of Wellness Natural. “Right from the start, they came to the table with their own research and insights. They provided a broad range of creative territories that pushed our thinking in the right ways. They didn’t just give us a new look. They gave us clarity, energy and a brand platform we’re proud to build on.”