Tahini's readies Eat Unbland campaign
By Rob Bale
Tahini’s Restaurants, a fast food chain specializing in Mediterranean fusion cuisine, is preparing a new advertising campaign called “Eat Unbland.” Launching Oct. 3, the campaign will run in Toronto, Alberta and British Columbia. It will consist of out-of-home executions, social media ads, influencer activities, in-store materials and social media content. The creative focuses on the flavour of the chain’s menu items compared to other fast food options.
“‘Eat Unbland’ is more than a slogan, it’s a challenge,” said Veronica Castillo, vice-president of marketing at Tahini’s. “We want Canadians to upgrade their everyday meals and discover how exciting fast casual dining can be when it’s driven by flavour.”
« Back Next »
Comments
blog comments powered by Disqus