Tahini's readies Unwrap to Win contest
By Rob Bale
Toronto-based fast food chain Tahini’s Restaurants is preparing a contest promotion called “Unwrap to Win.” Beginning Nov. 28, consumers will have a chance to instantly win various prizes via specially-marked shawarma sleeves. According to the company, consumers will have a 90% chance of winning. The grand prize is a trip for two to Mexico. Other prizes include shawarma for a year, television sets, tablets, video game consoles, movie passes and menu items.
“‘Unwrap to Win’ brings an entirely new level of excitement to the Tahini’s experience,” said Omar Hamam, CEO of Tahini’s. “This is the first time we’ve ever done anything like this, and with such a high chance of winning, we’re making a simple meal feel unforgettable.”
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