Tena sponsors Raptors
By Derek Winkler
Health products company Essity has signed a sponsorship agreement with the Toronto Raptors basketball team in the name of its Tena Men line of incontinence products. According to the company, it will use this sponsorship to reduce stigma regarding male incontinence. The agreement includes in-venue activities during home games, community outreach programs and a digital display campaign using the theme of “dribble dramas.”
“We're thrilled to partner with the Toronto Raptors, a team that embodies strength, resilience and leadership,” said Natali Nino-Rivero, brand manager at Tena Canada. “Together, we're breaking down barriers and encouraging Canadian men to keep control, open up and embrace their health in everyday life.”
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