Dove promotes new deodorant with Raptor
By Rob Bale
Unilever recently conducted a promotion for its Dove Men+Care brand in support of a new product line called Whole Body Deodorant. The effort took place in collaboration with the Toronto Raptors basketball team. It consisted of the team’s mascot, a dinosaur called The Raptor, visiting a series of Toronto locations to demonstrate the effectiveness of the deodorant to consumers.
“Men's grooming needs are evolving, and so are their expectations for personal care products,” said Oje Akhiojemi, senior marketing manager at Unilever. “Life's best moments can often catch you off guard, and our new whole body deodorant is designed to keep men feeling confident, fresh, and odour-free everywhere, even down there.”
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