Toronto Raptors sign sponsors
By Rob Bale
Maple Leaf Sports & Entertainment has signed a series of sponsorship agreements in support of the Toronto Raptors basketball team. Tangerine Bank, McDonald’s Canada and Amazon Web Services have signed-on as presenting sponsors. These agreements include themed games and in-venue activities, among other elements.
As the team’s official bank sponsor, Tangerine will conduct a promotion called “Fangerine Fridays” during which Raptors fans can win prizes through the team’s mobile application during Friday home games. Fans at the arena can also win tickets and merchandise.
McDonald’s will continue to conduct its “Beyond the Arch” program, by which consumers can unlock special offers in the chain’s mobile application each time the Raptors score 12 three-point shots in a single game.
As part of its sponsorship, Amazon Web Services will provide technology for the creation of personalized highlight reels and social media content.
“As we continue to create innovative avenues for fan engagement, our partnerships for the 2025-2026 season allow Raptors fans to get even closer to the action in new and bold ways,” said Jordan Vader, senior vice-president of global partnerships at MLSE. “Through community programming, in-arena giveaways and digital experiences, we [will] team up with our partners for a new and exciting Raptors season.”