Plot launches in Toronto
By Derek Winkler
A new creative agency called Plot has launched in Toronto. It was founded by managing director Rahul Madan, executive producer Maxim Vlassenko and creative director Eric Richards. Madan and Richards were previously the co-founders of What I Like Studio, while Vlassenko was most recently senior creative director at Uninterrupted Canada. The new firm has already done work for Stella Artois, Maxwell House, Saje Wellness and Holt Renfrew.
“When we started Plot, we wanted to strip away the barriers that usually slow creative work down,” said Madan. “For us, it’s about being close to our partners, staying nimble and making sure the ideas we bring to life are thoughtful and actually connect with people.”
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