Stingray buys DMI
By Rob Bale
Montreal-based Stingray has acquired DMI Music & Media Networks, a US-based company specializing in music branding and in-store audio advertising. According to the company, the acquisition will add 8,500 US-based locations to its own in-store audio advertising service, for a total of 33,500 locations. DMI also offers cinema advertising and event production services.
“This acquisition marks a pivotal moment for Stingray Advertising’s growth in the United States,” said Eric Boyko, president and CEO of Stingray. “By welcoming DMI to Stingray, we are not only expanding our retail media network but also cementing our leadership position in the US in-store audio advertising market. DMI’s expertise, impressive client portfolio and creative spirit are a perfect complement to our existing offerings.”