Stingray signs convenience stores
By Derek Winkler
Music and video content distributor Stingray Advertising of Montreal has signed agreements with convenience store chains Proxi and Proxi Extra, operated by Harnois Énergies. Through these agreements, 152 stores in Quebec and 35 in eastern Canada will join Stingray’s retail audio advertising service. This will be the first time Stingray’s service has been used by Canadian convenience stores. Harnois Énergies already uses Stingray’s in-store music and digital display services.
“The partnership with Harnois Énergies is a significant milestone for Stingray, illustrating the company's dedication to expanding its retail audio advertising network into new market segments,” said Ryan Fuss, senior vice-president of Stingray Advertising. “The move into the convenience store sector not only broadens Stingray Advertising’s reach but also showcases its commitment to innovation and adaptation in the rapidly evolving retail landscape.”