Think Turkey sponsors Pickleball Canada
By Rob Bale
Think Turkey has signed a sponsorship agreement with Pickleball Canada, the national governing body for the sport of pickleball. Think Turkey will be the national protein sponsor of the organization and the presenting sponsor of the 2024 Pickleball Canada National Championship. The one-year sponsorship will promote turkey as a source of protein for physically active consumers. The agreement includes athlete appearances, temporary pickleball courts, giveaways, and youth programs. Think Turkey has also begun a contest promotion giving away five pickleball paddle sets and 10 $100 grocery gift cards. Think Turkey is a promotional organization operated by Turkey Farmers of Canada and Canadian Poultry and Egg Processors.
“As a lean and nutritious protein, turkey can keep professional and everyday athletes at the top of their game,” said Darren Ference, chair of Turkey Farmers of Canada. “Through our partnership with Pickleball Canada, we hope to tap into the thriving pickleball community and introduce more Canadians to this family-friendly sport.”