Cominar hires Cineplex Digital Media
By Derek Winkler
Real estate company Cominar has contracted Cineplex Digital Media to develop and operate approximately 40 digital out-of-home displays at five shopping malls in Montreal, Laval, Brossard and Repentigny. The displays are scheduled become operational in early summer. Indoor advertising sales will be managed by Cineplex Media.
“We are thrilled to be working with Cominar to develop and operate a new digital solution within their shopping centres to elevate the consumer journey and engage their visitors in a more meaningful way throughout their visit,” said Fab Stanghieri, managing director of media at Cineplex. “The addition of Cominar's shopping centres will increase our reach across the greater Montreal area, and will also grow our out of home shopping network to 94 premium shopping centres across Canada, including nine of the top ten busiest malls in Canada.”