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Dairy Queen hires Cineplex Digital Media
By Adnews Staff
Fast food company American Dairy Queen of Minneapolis has retained Cineplex Digital Media of Toronto to provide in-store digital merchandising systems for its locations in the US and Canada. Cineplex won the account in a request-for-proposals process involving 30 participants. Cineplex will install content management software to control digital menu boards in Dairy Queen locations. Franchisees will be able to use the system to manage in-store digital marketing programs.
"Broadening our digital merchandising initiatives is a key strategic priority for us," said Janna Rider, director of digital merchandising at American Dairy Queen. "It was imperative to our brand that we select a business partner that will address not only the present requirements but also provide innovative, integrated digital solutions that meet the expectations of our future fans, while supporting the needs of our franchisee community."