MEC signs signage deal with Cineplex Digital Media
Outdoor equipment retailer Mountain Equipment Co-op has signed an in-store signage agreement with Cineplex Digital Media. Through this deal, Cineplex will provide digital signage at 20 MEC locations nationally. The 86-inch signs feature touch-screens and a content management system that will provide consumers with information about products and upcoming special events. The first of these screens has been installed at the chain’s Toronto store, with the rest scheduled to be installed over the next several months.
“We are so excited to partner with MEC, one of Canada's leading homegrown retailers, on this ambitious national project,” said Fab Stanghieri, general manager of Cineplex Digital Media. “MEC's mission to provide co-op members with not only outdoor gear, but the community and know-how to make the most of it, matches perfectly with our digital media capabilities.”