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Subway Europe hires Cineplex Digital Media
By Adnews Staff
Fast food chain Subway Europe has hired Cineplex Digital Media to install digital displays in 5,400 new and existing locations in Europe. Each installation will consist of four 47" screens, along with supporting software. The signs will display custom content and promotional information as well as menu listings. Cineplex will also provide content development, consulting and marketing support. Cineplex has so far installed 100 displays in the United Kingdom, Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain.
"As a global franchise operating in multiple countries and languages, Subway has complex business needs that require customizable solutions and maximum flexibility," said Mike Brouwers, regional marketing director at Subway Europe. "CDM has a wealth of experience managing unique digital networks and their simplified solution to display content in multiple languages using a single source made them an obvious partner choice for this large-scale deployment."