Orangetheory Fitness hires Imagination Park Technologies
Orangetheory Fitness of Fargo, ND has retained Imagination Park Technologies of Vancouver to develop an augmented reality presentation promoting its participation in an event called the Wonder Woman Run Series. Through the month of June, consumers will be able to view training advice, videos, advertisements, logos and three-dimensional images by pointing a mobile device at certain staff, insignias and signage. The promotion also includes a scavenger hunt component.
“Orangetheory will be using Imagination Park's augmented reality platform to engage new and existing members,” said Archit Shah of Orangetheory. “We could buy thousands of dollars of print ads, like we've done in the past, but AR provides a more interactive and innovative way to engage our target market, and Imagination Park's built-in artificial intelligence means that every engagement is recorded tracked and responded to.”