Erie SeaWolves hires Imagination Park
By Adnews Staff
The Erie SeaWolves, a Minor League Baseball team based in Erie, PA, has retained Imagination Park Technologies of Vancouver to develop an augmented reality promotion intended to increase fan engagement at its home stadium. Consumers attending games at UPMC Park will be able to use mobile devices to participate in scavenger hunts for digital collectibles to win prizes. The team is the Double-A affiliate of the Detroit Tigers.
“We are always looking for ways to improve fan engagement and AR is a fun way for the team to connect to our fans using their mobile phones,” said Greg Coleman, president of the Erie SeaWolves. “We want AR for promotions and sponsorships to engage fans in new ways. What made it even more of a no-brainer was that we could manage the entire experience using our own staff at an extremely affordable cost.”