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Basketball Hall of Fame hires Imagination Park

The Naismith Memorial Basketball Hall of Fame in Springfield, MA has hired Imagination Park Technologies to develop an augmented reality presentation to assist in its fundraising activities. According to the company, this is the first time a sports museum will make use of its technology.

“Our supporters will be treated to an augmented reality experience on their mobile phones in which Hall of Famers will deliver a personal message about the Hall of Fame,” said Scott Zuffeleto, vice-president of philanthropy at the organization. “Imagination Park created an AR platform that allows the Basketball Hall of Fame to easily manage our AR fundraising programs internally and keep content fresh and up-to-date.”

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