Corus launches live events division
By Adnews Staff
Corus Entertainment of Toronto has launched a new live events division called Corus Live. The division will develop and manage events tied to the company's television, radio and digital properties. Its first event will be called the CMT Music Fest, which will take place in July. It will be supported with national promotion on Corus properties. Additional events based on the company's children's, family, women's and radio properties will follow, according to Corus. Each event will incorporate various forms of brand integration and advertising initiatives.
"The creation of Corus Live advances our strategic priorities to expand into new and adjacent markets and engage our audiences," said Doug Murphy, president and CEO of Corus Entertainment. "Live entertainment is a rapidly expanding market and Corus Live is a natural extension of our business that capitalizes on our core strengths and capabilities in broadcast and production. This initiative represents a new revenue stream for Corus and an exciting platform for us to grow our advertising and audience reach."