Sunwing sponsors Big Brother Canada
By Derek Winkler
Sunwing Vacations has signed-on as a sponsor of the 12th season of Big Brother Canada, a reality television series by Corus Entertainment. The travel company will conduct the sponsorship in collaboration with the Cuba Tourist Board. The sponsorship includes the contribution of a trip for two to Cuba to the season’s grand prize, as well as a Cuba-themed room in the house. The agreement also includes video pre-roll ads and online video and display ads, as well as television commercials and TV billboards.
“We're thrilled to join forces with our longstanding partner the Cuba Tourist Board, and to have Sunwing Vacations become a series sponsor for Big Brother Canada's 12th season,” said Samantha Taylor, chief marketing and digital officer at Sunwing Vacations Group. “As one of the most popular reality television series on the air, we're excited to align our brand with a Canadian-original program that brings people joy while introducing Sunwing to more audiences who share a passion for creating unforgettable memories. True to our brand identity that's centred on embracing customers' quirks and unique vacation identities, we're looking forward to tuning in each week to see how each houseguest discovers their own persona and how they maximize every moment with Sunwing in mind.”