Neo-Traffic installs video wall in Montreal
Out-of-home media company Neo-Traffic has installed a new video wall in downtown Montreal. This is the first wall of this type in the company's advertising inventory. The structure consists of 25 47-inch high-definition screens. It is located at the entrance of the Carrefour Industrielle Alliance, which attracts approximately 13 million visitors per year, according to the company.
"It is a great project which immediately aroused interest from Carrefour Industrielle-Alliance and from several advertisers," said Ronald Tapiero, president and general manager of Neo-Traffic. "The impact is impressive and the location of the structure could not be any more optimal. Mazda, the real-estate promoter Samcon, Transat Holidays, Keurig, Les films Séville and Sunwing Vacations reserved the entirety of the advertising space for the first few months."