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Sears Canada hires NKPR
By Adnews Staff
Retail chain Sears Canada has retained NKPR of Toronto to handle communications strategy for its apparel and housewares departments. NKPR won the account in an agency search involving an unknown number of contenders.
The agency is currently working on communications for the introduction of the chain's 2014 spring fashions for men, women and children. The initiative will be aimed at fashion and lifestyle media outlets, stylists, bloggers and social media enthusiasts.
"We have over ten years of experience with fashion and lifestyle brands, and we see key opportunities for the consumer to rediscover Sears and for us to showcase what the retailer has to offer to the style savvy consumer," said NKPR president Natasha Koifman. "Their collections are high-quality with an accessible price point, while being right on trend."