Candy Can hires NKPR
By Derek Winkler
Soft drink company Candy Can of the Netherlands has retained NKPR as its public relations agency of record for Canada. The agency will work to promote the brand’s expansion into Canada. The assignment includes national media relations, influencer relations, event participation and sampling programs.
“We understand that many consumers are actively seeking healthier alternatives without compromising on taste, and we’re incredibly excited to introduce Candy Can to the Canadian market,” said Sander de Jonge, founder of Candy Can. “With Candy Can, our goal is to offer a guilt-free sparkling beverage that allows consumers to enjoy their favourite candy flavours in a delicious, zero sugar format.”
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