RBC begins student campaign
By Derek Winkler
RBC has released a new commercial called “Piling Up,” aimed at college-aged students. The 15-second ad, developed by Battery, highlights the ways in which the bank seeks to help students “feel comfortable with their expenses.” It depicts a student shopping for dormitory supplies such as laundry detergent, sheets, towels and snack food. The check-out clerk is surprised by the total, but the student covers the cost with benefits from the RBC Student Banking Bundle. The campaign consists of online video and social media content.
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