Turo sponsors Go Transit
By Rob Bale
Car-sharing service Turo has signed an agreement with Metrolinx to become the official car sharing sponsor of Go Transit. To launch the sponsorship, Turo will conduct an advertising campaign in the Skywalk area of Union Station and the Exhibition Go Station in Toronto. The effort will make use of creative from Turo’s “Open the Door to Extraordinary” campaign. In addition, Turo will have a presence at some Go stations, and a Turo-branded wrapped train will operate for the next year.
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