Turo sponsors Canada Basketball
By Rob Bale
Car sharing service Turo has signed a sponsorship agreement with Canada Basketball. The agreement will include a contest promotion, the winner of which will receive a trip for two the Las Vegas to watch an exhibition match between the men’s national teams from Canada and the United States. This will be followed by a number of additional digital contests as well as social media content. The agreement also includes brand exposure at upcoming games and tournaments. The sponsorship was negotiated through Oak View Group Canada.
“We are proud to partner with Canada Basketball to support our homegrown athletes as they embark on an exciting journey,” said Cedric Mathieu, senior vice-president of Turo Canada. “We know our Turo community crave memorable experiences and this partnership will open the doors for fans around the country to participate in something special.”