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RBC expands Avion Rewards program

RBC has expanded its Avion Rewards loyalty program to include a new membership category for consumers who are not customers of the bank. The new Avion Select category allows such consumers to collect and receive loyalty points at approximately 2,400 retailers who participate in the program. Consumers who link their payment card to any Canadian bank account can also receive cash-back deposits. To promote the program, Avion Rewards has begun a marketing campaign called “Leave Limits Behind.” The national campaign includes television, digital and social media advertising.

“Accessing value and savings has never been more important for Canadians, and by enabling all of our members to shop, save, earn and redeem, we've created a more inclusive program that offers them limitless choice, freedom and flexibility,” said Niranjan Vivekanandan, senior vice-president of loyalty and merchant solutions at RBC. “By transforming Avion Rewards and expanding the scale and breadth of our program, we're able to deliver an end-to-end loyalty experience that brings everyday value to millions of more Canadians while also increasing reach and access for our retail partners.”

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