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Decathlon hires Cossette Media

Sporting goods retailer Decathlon Canada has retained Cossette Media as its lead media agency. The firm won the account in a request-for-proposals process. The assignment includes national media planning and buying, as well as brand development and performance analysis. Cossette’s first brand campaign for Decathlon is planned to begin in Quebec next spring.

“We’re excited to begin our strategic collaboration with Cossette Media,” said Philippe Gariépy, brand marketing manager at Decathlon Canada. “Its expertise in strategy and ability to provide cutting-edge solutions will allow us to optimize our marketing performance. Together, we’re determined to reach new heights and ensure Decathlon’s continued success in the Canadian market.”

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