Samsung debuts new ad format
By Rob Bale
Samsung Ads Canada, the advertising division of Samsung Electronics in Canada, has debuted an on-screen masthead banner for use on its line of Internet-connected television sets. The interactive ad expands when selected to run full-screen video or display a series of executions. The ad also offers content recommendations and shortcuts to applications. According to the company, the ad format is available on approximately six million television sets in Canada.
“Navigation and content discovery can often make or break a user's experience when they turn on their TVs, especially because a third of consumers often don’t know what they want to watch,” said Dave Pauk, director of sales at Samsung Ads Canada. “Our deep understanding of viewer behaviors from our six million smart TVs enables us to develop native ad experiences like First Screen Masthead that are impactful, seamless and customized to consumers’ interests.”