Samsung conducts Jonas Brothers promotion
By Derek Winkler
Samsung has begun a promotion for its line of connected television sets in collaboration with musical performers the Jonas Brothers. The promotion is in support of the act’s upcoming North American tour, which will also be available as a livestream exclusive to eligible Samsung connected televisions. It consists of a Jonas Brothers-themed interactive presentation using a new advertising format called “GameBreaks” by Samsung Ads Canada. The presentation includes elements such as a trivia quiz and a fill-in-the-blanks game which can be played on a connected television. The presentation is being sponsored by Amazon Prime.
“GameBreaks is an industry-leading solution in Canada that transforms the traditional ad break into a two-way entertainment experience,” said Dave Pauk, country manager at Samsung Ads Canada. “As CTV continues to evolve, Samsung Ads is reimagining the role of the largest screen in the home. With Amazon Prime leveraging Jonas Brothers’ North American livestream tour, we’re showcasing how brands can move beyond static impressions to deliver rich, interactive storytelling that helps drive mid-funnel impact and deeper audience connection.”