Blue Ant Media buys MagellanTV
By Derek Winkler
Blue Ant Media of Toronto has acquired MagellanTV, a streaming video company specializing in documentaries, for US$12 million. MagellanTV operates a streaming video-on-demand service and several advertising supported services offering content about history, nature, science, space and true crime. It has distribution agreements with Roku, Amazon, Apple, Samsung, LG, Comcast, Vizio, Pluto TV and Google. MagellanTV co-founder Greg Diefenbach has joined Blue Ant as executive vice-president of streaming.
“This acquisition of MagellanTV increases Blue Ant’s scale and adds audiences and distribution capabilities that are highly complementary to our business,” said Michael MacMillan, CEO of Blue Ant. “MagellanTV’s business model is primed for optimization within our global infrastructure, and we’re thrilled to welcome the talented team to Blue Ant.”