Choice Hotels sponsors CFL
By Rob Bale
Choice Hotels Canada has signed a sponsorship agreement with the Canadian Football League. During the multi-year agreement, the company will be the official fan hotel of the league. Choice Hotels will be the presenting partner of the CFL Playoff Tree, an online feature that tracks the progress of CFL teams toward the championship. Choice Hotels will also gain in-arena brand exposure during the regular season and the postseason. In addition, participants in the chain’s loyalty program will be able to spend points for various CFL-themed goods and services.
“The opportunity to partner with such an iconic Canadian sports league was something we could not pass up,” said Brian Leon, CEO of Choice Hotels Canada. “This is a fantastic partnership and one that is a great fit for our Choice Privileges members.”